Volunteers need training and guidance. Don't assume they fully understand your mission or know what your programs are.
"It all starts with the quality of the art," said Michael Kaiser, president of the John F. Kennedy Center for the Performing Arts at the center's National Partnerships, one of several programs the institution offers to bolster the state of the arts around the country. "That's your mission. If you're really aggressive about quality, people get excited about what you're doing. My mantra is: Great art, well marketed."