Quick Tips

Don't complain in your fundraising materials - illustrate your points with specific examples that people can emotionally relate to (number of gardeners cut or trees not planted, how many children attend a performance, etc.).

Overheard

"Every time one of your major donors gives you a cash gift, he or she is incurring phantom taxes. By integrating philanthropic services into your fundraising efforts, you can capture these phantom taxes and return them to your donors or help your donors send them to you."

- OnPhilanthropy.com, November 2006